![]() However, despite the sequential increase in June, the relatively weak performance observed during the 618 sales period (June 1 to June 18), with an 8% YoY decline according to Counterpoint’s 618 Sales Period Thematic Report, ultimately led to a 6% YoY decline for the full month of June. ![]() In April and May, smartphone sales remained weak, while the 618 e-commerce festival provided a boost in June, resulting in a 25% MoM growth. The macro headwinds, both internal and external, took a toll on Chinese consumer sentiment. Apple’s sales increased 7% YoY as its position in the premium segment remained unchallenged.īeijing, New Delhi, Hong Kong, London, S an Diego, Buenos Aires, Seoul – July 28, 2023Ĭhina’s smartphone sales fell 4% YoY in Q2 2023, reaching the lowest Q2 sales figure since 2014, according to Counterpoint’s Market Pulse Service.Huawei’s smartphone sales grew 58% YoY driven by a bigger product portfolio. Apple, Huawei and realme managed to achieve positive YoY growth. ![]() OPPO (including OnePlus) and Apple were in a tie in Q2, each capturing 17.2%.
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